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4 results found
P. Saritha Kumari
Event management is the art of planning and coordinating events. It encompasses the creation and execution of successful events. An event manager has to plan the budgeting, scheduling, site selection, transportation and…
V. Sunitha, S. Ramola Pon Malar
Post office savings schemes are a set of investment options offered by India Post, the postal department of India. These schemes provide a safe and secure investment option to individuals and promote financial inclusion…
S. Catherine Jenifer, S. Bhagavathi, J. Ferusha Pearl
Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. These satisfy elemental, day-to-day household needs other than groceries, ranging from packaged foodstuffs, dairy products,…
S. Beena, P. Saritha Kumari
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet and satisfies this demand in new and innovative ways. In…