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Review ArticleVol. 2, No. 1 (2026)25 June 2026

COVID-19 and Pandemics Through the Ages: A Historical Perspective

G. M. Sreelekshmi, R. S. Nandana, S. B. Kaviya, R. S. Dhivya

At the dawn of 2020, the world faced an unprecedented challenge as the COVID-19 pandemic began to reshape daily life globally. This crisis was ignited by a mysterious illness emerging in late 2019 in Wuhan, China, which…

Research ArticleVol. 1, No. 1 (2025)19 January 2026

Effectiveness of Digital Marketing Strategies

S. Beena, P. Saritha Kumari

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet and satisfies this demand in new and innovative ways. In…