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V. Vidhya, Sini Bhadrasenan Pushpangadan, U. S. Priya
Interdisciplinary research is a procedure of research in which the researcher explores two or more academic disciplines in their studies. The word interdisciplinary refers to the association of more than one discipline,…
S. Beena, P. Saritha Kumari
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet and satisfies this demand in new and innovative ways. In…
S. Catherine Jenifer, S. Bhagavathi, J. Ferusha Pearl
Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. These satisfy elemental, day-to-day household needs other than groceries, ranging from packaged foodstuffs, dairy products,…