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Research ArticleVol. 2, No. 1 (2026)25 July 2026

Professionalization of Event Management in Indian Rural Areas

P. Saritha Kumari

Event management is the art of planning and coordinating events. It encompasses the creation and execution of successful events. An event manager has to plan the budgeting, scheduling, site selection, transportation and…

Research ArticleVol. 1, No. 2 (2026)28 March 2026

A Study on Brand Extension of Fast Moving Consumer Goods to Customers' Perception with Special Reference to Kanyakumari District

S. Catherine Jenifer, S. Bhagavathi, J. Ferusha Pearl

Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. These satisfy elemental, day-to-day household needs other than groceries, ranging from packaged foodstuffs, dairy products,…