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S. Beena, P. Saritha Kumari
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet and satisfies this demand in new and innovative ways. In…
S. Catherine Jenifer, S. Bhagavathi, J. Ferusha Pearl
Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. These satisfy elemental, day-to-day household needs other than groceries, ranging from packaged foodstuffs, dairy products,…
A. Chandraprabha
This paper focuses on the impact of migrant workers in India and their present and future position. Migration is an important feature of human civilisation. It reflects the human endeavour to survive in the most testing…
S. Subhashini, A. Chandraprabha, G. A. Robert Gixon
This paper focuses on the New Economic Policy adopted by the Government of India in 1991. Economic growth has surpassed previous records and shown a growth rate of above 8 percent. The New Economic Policy refers to econo…