Research ArticleVol. 1, No. 1 (2025)19 January 2026
S. Beena, P. Saritha Kumari
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet and satisfies this demand in new and innovative ways. In…
Research ArticleVol. 1, No. 2 (2026)28 March 2026
S. Catherine Jenifer, S. Bhagavathi, J. Ferusha Pearl
Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. These satisfy elemental, day-to-day household needs other than groceries, ranging from packaged foodstuffs, dairy products,…
Review ArticleVol. 2, No. 1 (2026)10 July 2026
A. Chandraprabha
This paper focuses on the impact of migrant workers in India and their present and future position. Migration is an important feature of human civilisation. It reflects the human endeavour to survive in the most testing…
Research ArticleVol. 1, No. 1 (2025)27 January 2026
S. Subhashini, A. Chandraprabha, G. A. Robert Gixon
This paper focuses on the New Economic Policy adopted by the Government of India in 1991. Economic growth has surpassed previous records and shown a growth rate of above 8 percent. The New Economic Policy refers to econo…
Review ArticleVol. 2, No. 1 (2026)31 August 2026
Anitta Mathew, Vasile Musteata, S. Dipthy
The global outbreak of COVID-19 has disproportionately affected individuals with pre-existing medical conditions, particularly those diagnosed with chronic leukemia—a hematologic malignancy associated with persistent imm…
Review ArticleVol. 2, No. 1 (2026)24 August 2026
Sini Bhadrasenan Pushpangadan, V. Vidhya, U. S. Priya
Although quarantine is a useful strategy for preventing the spread of COVID-19, it is crucial to consider its disadvantages as well, because it can seriously harm the psychological well-being of both the individuals plac…
Review ArticleVol. 1, No. 2 (2026)4 May 2026
M. Prathika, B. Jeba Josilin, J. Vijila Jasmin, T. Kumaran
Vibrio bacteria pose significant challenges to shrimp aquaculture due to their pathogenicity and impact on shrimp health. This review investigates the diversity and prevalence of Vibrio species in shrimp farms across Tam…