P. Saritha Kumari

PG Department of Commerce, Sree Devi Kumari Women's College, Kuzhithurai, Tamil Nadu, India

Publications in Lips Nexora

2 articles, newest first.

Research ArticleVol. 2, No. 1 (2026)pp. 20–25

Professionalization of Event Management in Indian Rural Areas

P. Saritha Kumari

Event management is the art of planning and coordinating events. It encompasses the creation and execution of successful events. An event manager has to plan the budgeting, scheduling, site selection, transportation and parking facilities, decorations, etc. Th…

25 July 20262 views0 downloadsRead the article →

Research ArticleVol. 1, No. 1 (2025)pp. 16–18

Effectiveness of Digital Marketing Strategies

S. Beena, P. Saritha Kumari

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet and satisfies this demand in new and innovative ways. In other words, digital marketing is the ut…

19 January 20262 views0 downloadsRead the article →