Volume 1, Issue 1 (2025)

Published 16 June 2025 · 12 articles

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#4Research Articlepp. 16–18

Effectiveness of Digital Marketing Strategies

S. Beena, P. Saritha Kumari

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet and satisfies this demand in new and innovative ways. In…

Vol. 1, No. 1 (2025) | Lips Nexora